Excerpt from the book Made to Stick by Chip and Dan Heath
Most people in an organization aren’t in charge of formulating strategy; they just have to understand the strategy and use it to make decisions. But many strategies aren’t concrete enough to resolve a well established psychological bias called decision paralysis. Psychologists have uncovered situations where the mere existence of choice, even choice among several good options, seems to paralyze us in making decisions.
Barry Swartz in his book The Paradox of Choice has covered the idea of Decision Paralysis in detail.
Heaths write —
Every organization must make choices among attractive options: Customer service versus cost minimization. Revenue growth versus maximizing profitability. Quality versus speed to market. People development versus the needs of the quarter. Mix together lots of these tensions—an atmosphere full of potential opportunities and risks and uncertainties and incomplete information—and you’ve got a recipe for paralysis.